Connected packaging: Most consumers would scan a product to learn about a brand
Over three quarters of consumers use their mobile to learn about a product, with most wanted packaging to display QR codes, according to new research.
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Ozone Project launches ‘Attention Index’ to measure campaigns
Digital ad platform The Ozone Project has launched a bespoke measure of advertising engagement that will become a constant feature in all its campaign reporting.
Anzu and OpenX partner to bring programmatic in-game advertising to brands
In-game ad platform Anzu.io has struck a partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites and mobile apps globally.
Marketers: Customer experience is in crisis, here’s how to reconnect
Customer experience is in crisis. The average customer is more astute and more vocal than ever, but as online consumption soared during the pandemic, brands just couldn’t keep up. Keith Povey, Director of Marketing at verified reviews and customer insights platform Feefo, explains how to reconnect with your audience as we emerge from lockdowns.
Guest comment: 5 tips to maximise the impact of an advertising strategy
James Collins, Senior Vice President, Media Network at Rakuten Advertising offers a practical guide for advertisers looking to improve the impact of their activity with a slightly different approach – one which builds on the typical targeting using demographic data.
Guest comment: How Covid-19 has transformed influencer marketing
Covid-19 was initially seen as a major threat to the influencer marketing sector but has instead acted as a catalyst for its growth. Dave Murray, Managing Director, EMEA at LTK discusses how brands are now taking a more strategic, long-term view to their creator relationships.
Future of work: 5 job roles for 2026
Technology is advancing at a rapid rate, and job roles are evolving alongside each new breakthrough. A new report highlights some potential new vocations that could crop up in the next five years, from augemented reality life designers to ‘business to robot’ marketing.
Digital agency trends: 71% increased demand for content marketing during Covid-19
Over two thirds (67%) of agencies have hired during the pandemic, but 51% have struggled to find employees with the skills they need, according to new research.
Global marketing trends: adspend to exceed pre-pandemic peak with 11% rise this year
Global adspend will exceed the pre-pandemic peak by 6% this year, with digital set to take 58% share of market in 2021, up from 48% in 2019, according to new data.
Alexa offers Olympics and Paralympics updates during the Tokyo 2020 Games
With the Tokyo 2020 Olympic and Paralympic Games underway, Amazon’s Alexa has been learning facts to give customers quick and easy access to Great Britain and Ireland’s latest news and successes.