Many are aware that the way cookies are used is changing – but there are many more people that aren’t fully aware of the consequences. Farhad Divecha, MD and Founder of AccuraCast explains why it is vital that businesses act now to avoid losing out, along with practical advice on how they can do so.
Carex has struck a brand partnership with Manchester Airport as part of a ‘get Manchester moving again’ campaign.
Pizza Hut is working with Contentsquare as the global restaurant chain looks to optimize it’s digital customer experiences.
Integral Ad Science (IAS) has announced a new partnership with The Global Disinformation Index (GDI) to transform how brands can avoid misinformation.
Low brand awareness is a significantly bigger barrier to growth than brand rejection, according to new research.
UK adspend will grow by 18.2% this year to reach a total of £27.7bn, by far the highest growth on record after the Covid-19 pandemic caused the market to plummet last year, according to new data.
Data skills are considered more important than ever in business, but only 23% of European workers deliver business value from data, according to new research.
With employees working remotely and the pressure to drive sales higher than ever, empowering sales and marketing teams to work together more efficiently has taken on a newfound importance. Kevin O’Regan VP EMEA at Seismic looks at how to effectively bridge the gap between these two departments and break down internal silos.
Brands selling online are making a range of investments across new talent, digital marketing spend and delivery capabilities in expectation of a booming 12 months for e-commerce, according to new research.
Over two-fifths (41%) of current industry measurement metrics do not truly reflect marketing performance, instead showing only campaign delivery performance, according to new research.