Top six Valentine’s Day ads for 2022
Valentine’s Day is almost upon us, so, to get you feeling loved-up, we have assembled six of the best recent romantic ads, with a digital twist.
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2021 Halloween: digital marketing campaigns we loved this year
Trick or treat? Children or parents? For marketers, Halloween is a moment brands get to have fun. After trick-or-treating was essentially cancelled last year, brands and consumers went big on the spooky season in 2021.
Empowering employees; the critical link between EX and CX
Maggie Schroeder, principal product marketing manager at Acquia, explores how a successful employee experience can ultimately result in a positive customer experience.
Investing in in-app social features is a must in a world that is crying out to be connected
Francesca Gargaglia, COO & CBO at marketing tech platform Amity looks at why brands are increasingly adding social-features to their own apps.
QR codes, Gen Z and the future of OOH
Thanks to the revival and adoption of QR codes we are starting to see growing adoption in OOH, turning stagnant billboards into immersive AR, video or digital shopping experiences with just a scan. James Lane, MD, Redbus Media discuss the power of interactive outdoor campaigns in helping brands create an emotional and memorable impact.
Ad regulation: Which brands breached advertising rules the most?
Brands from holidays, travel and motoring industries were most likely to breach ASA rules in the last five years, with a retailers own website being the most common source of complaints, according to new research.
Does in-game advertising work? New research shows big uplift in purchase intent
In-game advertising delivers an uplift in purchase intent of up to 12 percentage points – demonstrating that exposure to in-game advertising correlated with a positive influence on future purchase considerations, according to new research.
Nationwide launches Alexa and Google Assistant skill to give house-hunting
Wavemaker and Nationwide Building Society have launched a new smart speaker campaign on Amazon Alexa and Google Assistant, giving local advice to house hunters.
Top digital skills tips: How can indie agencies sustain the talent inflow?
The marketing and advertising industry is experiencing a talent crisis – one which will continue unless changes are made. Dean Nagib, MiQ’s UK Commercial Director, looks at how losses at talent “farms” of smaller independent agencies is choking the pool of top advertising talent.
AdBlock firm eyeo launches Trestle to connect brands to ‘hard to reach users’
Ad filtering firm eyeo, the company behind AdBlock Plus, has launched a new solution, Trestle which lets advertisers connect with 225 million users that it claims were were “never available before because of ad blocking”.