Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a “Create Your Taste” campaign that resulted in a number of highly offensive burger names appearing on its official site.
Pokemon Go! hasn’t revealed official sponsorship formats yet, but that hasn’t stopped brands jumping on the augmented reality phenomenon. We look at five of the best examples of companies taking advantage of the latest mobile gaming craze…
Dollar Shave Club, the firm that shook up the men’s shaving industry, has been bought by FMCG giant Unilever for a reported $1bn.
The digital divide is a reality, with the UK split into not two, but three levels of engagement with the digital world: “dawdlers, devotees and day-to-day doers”, according to new research.
2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics.
Not everyone is enthusiastic about driverless cars, with just four in ten people saying they are interesting in getting on board one in the future, according to new research.
A report investigating the user experience and accessibility of some of the UK’s top travel websites has today been launched by digital agency, Sigma.
Many local governments are lacking the budget, leadership and capability to progress smart initiatives and connected technology in cities across the UK, according to new research.
A team from Bournemouth University have won a competition that challenges university students to work on a real-life marketing brief and then pitch it back to the brand.
Ireland has enjoyed the best digital growth in Europe over the past decade, followed by ulgaria and Poland, according to new research looking at online ad spend over the past ten years.