News
The year in review: 16 biggest digital trends of 2016
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of … [Read more…]
Right to reply: The rise of ‘fake’ news – next year could see it grow in the UK
2016 saw the unprecedented rise of ‘fake’ news with false news stories surrounding the American election creating more total engagement on Facebook compared to 19 major US news outlets combined. Dale Lovell, Chief Digital Officer at ADYOULIKE, explains why the primary reason for the rise in ‘fake’ news is money-driven, not political.