News
Generation Z at a tipping point: Expect brands to ‘take a stand’
Gen Z (born after 1995) is coming of age in a radically new world defined by instant access to information, polarized politics and a social media-powered desire for validation, identity and belonging. A new report looks at their changing attitudes towards brands, from trust to social responsibility.
GDPR ‘has boosted ads and lowered costs’- report
With the one year anniversary since GDPR’s implementation, ads have increased and costs have decreased, according to new research.
Third of large UK firms still non-compliant for GDPR personal information requests
A year after the GDPR came into effect, a new study suggests many large UK businesses are struggling to process requests from customers who want to access the personal information stored about them.
Smart cities traffic solutions to more than double revenue in four year’s time- report
Smart city traffic technology solutions deployed to ease chronic congestion in cities will generate $4.4 billion in revenue in 2023, up from $2 billion in 2019, according to new research.