News Archives

European digital advertising sees fastest growth since 2011- IAB

June 7, 2019

European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.

D&AD winner: ALS Association gives people back their voice with tech

June 7, 2019

BWM Dentsu and its PR arm, Haystac launched Project Revoice with the ALS Association in the US and MND Australia.

D&AD winner: Libresse embraces female taboos with ‘Viva La Vulva’

June 7, 2019

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

Amazon plans 10 pop-up shops on UK high street

June 7, 2019

Amazon is to open 10 pop-up shops in a pilot programme designed to give online businesses a bricks-and-mortar presence, following on from its purchase of Wholefoods in 2017.

Budweiser champions all pride communities with ‘Fly the Flag’ campaign

June 6, 2019

Budweiser has launched its Fly the Flag campaign, which will support Pride’s mission in championing and supporting every group within the LGBT+ community.

Amazon launches StyleSnap: An AI personal fashion assistant

June 6, 2019

Amazon has introduced “StyleSnap”, a feature on its smartphone app that lets shoppers upload a picture of an outfit they like and get recommendations for similar items to buy.

Amazon plans to deliver by drone within months

June 6, 2019

Amazon is set to launch self-piloted drones capable of delivering packages to customers in 30 minutes or less in the coming months.

Apple splits iTunes into three parts

June 6, 2019

Apple is splitting iTunes into three apps for music, podcasts and film and shows, in bid to further persuade its product owners to sign up to its Spotify-style Apple Music service, as well as its recently announced Netflix rival Apple TV+.

Case study: Puretec Fitness revamps eCommerce site

June 4, 2019

Puretec Fitness has demonstrated the value of a well-designed eCommerce site for businesses that have previously relied on third-party marketplaces, after increasing its revenue by 222.53% and transactions by 124.14% within just four months of relaunching its website.

Office space: Staff want flexi-time (but not flexi-desks)

June 3, 2019

The perfect office space is open plan, has lots of natural light, a café, comfy chairs, fixed desks and free snacks, according to a new research.