Yemi Olagbaiye, Head of Client Services, Softwire, discusses ethical AI and the fears surrounding who should be responsible for how quickly these technologies are emerging.
Just 35% of companies have integrated CRM systems, while two thirds of companies are covering marketing and CRM with the same budget, leaving a third of marketers without plans and processes around the technology, according to new research.
A tweet from UK rail operator Thameslink backfired spectaularly this week, after an attempt at humour resulted in high street retailer Poundland threatening to sue.
Nearly a quarter (24%) of all global media consumption will be mobile this year, up from just 5% in 2011 as the mobile internet takes share from almost all other media, according to new research.
We all had a dream job as a child, whether it was being a doctor, a lawyer, a firefighter, but a whole new catalogue of careers are soon to be introduced in the near future as technology becomes increasingly integrated into our lives. This infographic lists 15 jobs that could be commonplace in the not-to-distant … [Read more…]
New research conducted by Studio Graphene in partnership with City Road Communications has revealed how entrepreneurs’ expectations of launching a technology startup compare to the realities of running a company.
Just 42% of European consumers trust companies to use their personal information responsibly, as businesses are developing a ‘two tribes’ approach to implementing GDPR, according to new research.
AgeChecked, a solution provider for online retailers of age-restricted goods and services, has partnered up with Blockpass, a blockchain-based identity application, to offer users age verification certificates that enable them to prove their age when interacting or accessing services online.
With the Royal Wedding now over, Mark Melling, Head of RYOT Studio at Oath takes a look at the secrets to finding your own perfect royal match when it comes to brands.
There is a growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment, according to new research.