News Archives

The creative advertising landscape – 2019 predictions

January 4, 2019

Bertrand Cocallemen, global creative director at Teads offers some thoughts on the year ahead in advertising Transparency, accountability, and safety rising in relevance.

AI might be everywhere, but it will never take over recruitment

January 4, 2019

TempRocket CTO Dr Fraser Greenroyd explains why people, not machines, must always have the final say in recruitment.

Top 5 data predictions for 2019: Second party data, live events and fraud concerns

January 3, 2019

2018 was a big year for everything data. With GDPR being implemented and upcoming data regulation in the US, 2019 is poised to be no different. With that in mind Megan McKenna, VP of Marketing at Lotame looks at some key trends for the coming year.

Paid search ad trends: What gets people clicking?

January 3, 2019

Internet users are getting more savvy to SEM tactics, with most confident they can recognise paid search ads, and 75% say the ads make it easier to find the information they are looking for, according to new research.

Apple makes shock sales warning as US-China trade war hits

January 3, 2019

Apple has warned investors that its revenue over the crucial festive season will be lower than expected, blaming the US-China trade war for disappointing iPhone sales.

2018 in images: Shutterstock reveals most search for photos

January 3, 2019

With 2018 now at an end, Shutterstock looks back on the year’s most searched for names and events around the globe.

Angry Birds goes VR with ‘Isle of Pigs’ game

January 3, 2019

Angry Birds fans will soon be able to flock to a far away island to battle green pigs in virtual reality with the latest Angry Birds game, set to debut in early 2019.

Why festive advertising is as much a game of strategy as it is story

December 21, 2018

Is it time to set a ‘gold standard’ for digital Christmas campaigns, and what this might look like? Dominic Tillson, Head of Insight at Inskin Media could hone in on the creative opportunities that digital platforms offer advertisers during the festive season, and how these can match or even exceed the emotional experiences created by … [Read more…]

Publicis.Sapient unveils ‘Sending Machine’ to encourage food donations

December 21, 2018

Publicis.Sapient has developed the ‘Sending Machine’ – a digital vending machine that doesn’t dispense food to the purchaser, but instead sends it directly to those who need it most.

AR pioneer Blippar goes into administration

December 21, 2018

Blippar, a UK-based company that specialised in augmented reality received more than $100m in funding but ultimately failed to make a profit.