News Archives

Walled gardens ‘are marketer’s biggest peeve’

March 19, 2019

Walled data silos are marketers ‘number one headache’, while more than one-third (36%) of brands now use AI to better serve customers, according to a new report looking into digital ad trends.

Uber plans ‘$120bn’ IPO next month following rival Lyft

March 18, 2019

Ride-hailing firm Uber is planning to kick off its initial public offering in April, following smaller rival Lyft.

Driverless cars and trust: Consumers reveal top self-driving brands

March 14, 2019

Apple, Hyundai, Volvo and Tesla are the most trusted brands when it comes to driverless cars, according to new research.

Keep it simple: The secret to effective creative lies in low cognitive load

March 14, 2019

Ads with a low cognitive load – the mental effort required to process information – actually generate the highest levels of brand recall, according to new research.

IBM under fire for using Flickr photos for facial-recognition project

March 13, 2019

IBM has been accused of using Flickr photos for a facial-recognition project, without the permission of people in the images.

Brexit bots: Foreign Twitter accounts ‘amplified pro-Leave views’

March 13, 2019

Far-right political groups have been using fake accounts and co-ordinated behaviour on Twitter to amplify pro-Brexit views, according to new research.

Artificial intelligence: Seven ideas receive funding to ensure AI is used in the public interest

March 12, 2019

From combating the spread of misinformation to expanding awareness of the impact of artificial intelligence on society, seven projects shaping the effects that artificial intelligence has on the field of news and information received $750,000 in funding today.

News

Walled gardens ‘are marketer’s biggest peeve’

Uber plans ‘$120bn’ IPO next month following rival Lyft

Driverless cars and trust: Consumers reveal top self-driving brands

Keep it simple: The secret to effective creative lies in low cognitive load

Artificial intelligence: Seven ideas receive funding to ensure AI is used in the public interest

Shopping with intent: How online identification can finally reveal your customers’ digital desires

Ecommerce analytics: Weetabix and HiPP sign up to e.fundamentals