April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2016’s pranksters for your viewing pleasure…
Yet the majority of organisations are treating it with a short term or ‘gimmick’ led approach. Businesses are at a clear junction, they can either make changes to increase their market share going forward or stick to existing models and risk failure.
Google has made its Cloud Machine Learning platform available to developers today, giving them access to the platform that powers Google Photos, Translate and the Google Inbox app.
Whether it be the purchase of illegal narcotics or planning an assassination, a growing amount of the world’s criminal activity takes place on a part of the Internet known as the “Dark Net” — a realm only accessible via special web browsers that allow users to surf the web anonymously. But should it be shut … [Read more…]
Harvard and the Massachusetts Institute of Technology (MIT) are still the charge for Business, but UK and France and challenging the top US institutions, according to new data.
McCann Erickson Japan has become the first agency to appoint a robot as its creative director… but is it an early April Fool’s Day prank or a genuine sign of things to come?
The world wide web is getting faster, with global average internet connection speeds up to 5.6 Mbps, marking a 23% increase year-over-year, according to new data.
Microsoft has created an artificial intelligence chat bot that talks like a Millennial and learns from humans. But its good intentions have already backfired, with mischevoius web users getting it to cite Hitler and support Donald Trump.
With employers taking just three seconds to decide whether they like you, it has become essential to cultivate an online presence that leaves no room for doubt. This new infographic from NeoMam Studios offers a guide to master digital impressions. How you look, what you say and how you behave remain vital tools for job … [Read more…]
The majority of branded communications issued by companies has been branded as ‘irrelevant’ by consumers, with schools and retailers among the worst at spamming customers, according to new research.