The vast majority of marketing organisations have begun to significantly accelerate efforts to adopt advanced attribution methods, to the tune of a surveyed 78 percent committed to deploying cross-channel attribution within the next two years, according to a new survey.
The UK government is developing a digital driving licence, according to new reports.
Poorly organised information can waste businesses time and money, and result in decisions being made on incomplete data. With numerous platforms available for data to be sourced/saved, what do businesses need to do to combat this issue and use it positively to increase growth? Kieran Saunders, senior business solutions consultant, FileMaker discusses whether scattered information … [Read more…]
In a bid to manage the sheer scale of IoT devices, organisations are failing to consider not just the security implications, but also the human risk. Paul German, VP EMEA, Certes Networks insists that overlooking security could fundamentally undermine the entire IoT evolution.
Google’s AI has been set loose on 11,000 unpublished books, including 3,000 steamy romance titles, in a bid to produce more naturalistic sounding vocabulary. As a result, the machine produced some surprisingly abstract and melancholy poetry.
Berkshire Hathaway’s Warren Buffett is backing a consortium that is bidding for Yahoo’s Internet assets, according to a news report.
Apple had invested $1bn in Didi Chuxing, China’s largest ride-hailing company, as the electronics giant looks to take on Uber.
Jill Watson has been a teaching assistant (TA) at Georgia Institute of Technology for months, responding to student’s emails and forum messages. But there’s a twist: Jill is a robot.
Britain’s small and medium-sized enterprises (SMEs) are in favour of the UK remaining in the European Union, but only by a small minority and with many firms still undecided. according to a new survey.
On average, workers send and receive 15 emails with attachments a day, with 59 per cent of managers admitting to missing vital information simply because they can’t find it or never see it. Kieran Saunders, senior business solutions consultant, FileMaker, explains how working collaboratively with software, apps and team members, businesses will save both time … [Read more…]