eSports is a market with enormous growth potential. It also offers new sales opportunities for advertisers, but only if they take the values and laws of this industry into account. Franck Cremond, Media Development Director, Epsilon-Conversant offers tips on getting the most out of eSports marketing.
Digital and mobile ad spend in the US will grow modest amount in 2020, even as the pandemic cause overall ad spend to plunge $16.4bn, according to new research.
Microsoft is reportedly in talks to buy controversial video sharing app TikTok, as US president Donald Trump threatens to ban the platform in the US.
Google’s parent Alphabet saw its quarterly revenue down by 2% compared to last year, despite meeting expectations.
Apple has seen year-on-year revenue gains across every category, despite new device models being delayed due to the pandemic.
![History of the self-driving car: from sci-fi to reality [INFOGRAPHIC]](https://www.netimperative.com/wp-content/uploads/2020/07/self-dr.png)
From The Love Bug through to Westworld, movies and TV shows have evolved self-driving vehicles to create unforgettable moments. But consumers remain wary of their real-life counterparts as they start to roll out onto roads around the world.
One of the world’s biggest tchnology conferencess CES will be online-only in 2021, the organisers have confirmed.
Huawei Consumer Business Group has struck new partnerships with global brands, including Samsonite and Karcher, that will see the mobile giant’s products integrated into each brands customer experience.
Since launching in 2017, TikTok has risen to become one of the biggest social networks. New research looks at the most popular influencers and best brand campaigns on the video sharing app.
Mobile data and analytics company App Annie has launched Ascend, a mobile performance suite that provides both app market data as well as advertising analytics.