Plymouth home to world’s first 5G ocean-based marine testbed
Plymouth Sound is to be home to the world’s first 5G ocean-based marine testbed, putting the city at the forefront of marine and maritime innovation.
Mobile
Guest comment: The future is bright, the future is cookieless
As Google prepares to switch off cookies, mobile data is emerging as a privacy-safe alternative for marketers looking to segment audeinces. Freddie Turner, UK Head of Strategy at MiQ, outlines the challenges of privacy-first, cookieless advertising, and how mobile data capabilities can be used to deliver insights-driven, high-performance programmatic campaigns without relying on cookie data. … [Read more…]
Gaming becomes one of the UK’s top employers during pandemic
Despite being arguably one of the UK’s youngest tech sectors, Gaming has risen in prominence in the past 5 years – employing a combined 47,000 professionals directly and indirectly across related industries (such as merchandising or eSports).
L’Oréal Paris launches virtual make-up line that works on live video
L’Oréal Paris has launched a digital make-up line that works on live video using augmented reality technology.
Facebook takes on Google and Amazon with streaming games service
Facebook has launched a new free-to-play gaming service, which can be played on PCs and Android apps (but not Apple devices).
Brands ‘have yet to create successful post-COVID digital and mobile experiences’
Many pandemic-induced behaviours are here to stay but many brands have not adapted to these habits, presenting digital transformation opportunities according to new research.
Guest comment: The piracy that lurks in the app stores
In the same way that household-name advertising is known to fund pirate websites on the open web, the same is turning out to be true of the in-app ecosystem – and that ecosystem is booming. Peter Szyszko, CEO, White Bullet looks at how in-app is piracy’s new Wild West.
UK contact tracing app: Will only 2 in 5 Brits download it?
The majority of UK mobile users are unlikely to download the UKs contact track and tracing app, despite the government urging them to do so to help halt the spread of the Coronavirus, according to a survey.
UK track and trace tool goes live after delays
The UK government has released a mobile phone app that people in England and Wales can use to establish whether they may have been exposed to coronavirus.
Mobile gamers ‘prefer audio ads over other formats’
Adult mobile game players prefer audio ads over other monetisation models in mobile games, according to new research.