Telecoms adspend trends: Demand for new smartphones and 5G to fuel 4.5% annual growth
Telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recovers from an 8.7% decline in 2020, according to new research.
Mobile
Two thirds of website traffic now comes from mobile
Nearly two-thirds (64%) of total website traffic came from smartphones in 2020 — up 16% from 2019 — according to a new global study of 20 billion web sessions.
80% of Brits ‘think they could react quicker than a driverless car
The question is, is the public ready to trust driverless cars? Vanarama surveyed 1,000 members of the British public to find out. Key Findings • 73% of the UK public wouldn’t feel safe in a driverless car in 2021 • Only 13% would trust a driverless car to take their children to school unattended • … [Read more…]
AudioMob launches new Demand Side Platform for ‘audio ads for games’
Google for Startups company AudioMob has launched launch of its own proprietary Demand Side Platform (DSP) to sell audio ads for video games.
New AI tool predicts population mobility during and beyond Covid-19 restrictions
Posterscope has launched PSMind, a new tool that uses AI and machine learning to analyse more than five million data combinations in real-time to forecast and track population movement, to inform and deliver the most effective OOH campaigns for clients.
Top tips: How Apple’s iOS 14 release affects advertisers
This month, Apple announced changes with iOS 14 that will affect tracking conversion events from ad tools such as Facebook pixel. Olivia Webster at Jaywing looks at the latest iOS update and how it will affect advertisers.
Guest comment: Curse of the click and the future of in-game advertising
Kristan Rivers, CEO of AdInMo, explores how the ‘Curse of the Click’ is holding back the creative potential of in-game advertising as a brand advertising channel.
COVID-19’s impact on gaming: Weekday sessions overtake weekends
Gamers are now playing more games during the weekdays throughout all of 2020, with the difference between weekday and weekend gaming increased by 52%, in weekday gaming’s favour, according to new research.
giffgaff and Global create Britain’s least lonely hour with the launch of ‘Have a Proper Chat’
Mobile network giffgaff and Global, the Media and Entertainment group, are on a mission to create Britain’s least lonely hour on Thursday 18th February between 6 and 7pm.
10 immersive startups to watch in 2021
From criminal justice tech, AR for online retailers to tech to help families with children interacting with sign language, ten of the UK’s most promising startups working with immersive technologies have graduated from Digital Catapult’s Augmentor programme.