Mobile Archives

Pinterest debuts mobile ad tools

July 30, 2019

Pinterest has launched Mobile ad tools, a new feature that gives advertisers the ability to create and manage their Pinterest campaigns on a mobile device

UK ad spend hits £6bn in Q1 2019 as podcasting soars

July 30, 2019

UK adspend rose 4.2% to reach £6.0bn in the first quarter of this year, with online radio ad expenditure growing a massive 26.5% year-on-year, according to new research.

TikTok owner working on own-brand smartphone

July 30, 2019

ByteDance, the Chinese company behind popular video-sharing app TikTok is branching out into making smartphones.

Fortnite World Cup: Teenager wins $3m prize as brands cash in

July 29, 2019

A 16-year-old has won $3 million (£2.42m) at the first-ever Fortnite World Cup finals, beating more than 40 million players around the world to win the grand prize, as brands increasingly turn their budgets to eSports sponsorships.

Cinema overtakes digital for ad growth: Internet forecast to grow at slowest rate since 2001 dotcom bust

July 24, 2019

Internet advertising is forecast to grow by 10% globally next year, marking the lowest level since 2001, meaning the sector would be outpaced by cinema, according to new research.

New study reveals countries most addicted to their screens

July 22, 2019

New research by BusinessFibre.co.uk reveals the countries who spend the most time on their screens, along with insights into which gender and age groups tend to spend more time online.

IPA Bellwether: UK ad budgets flatline amid political uncertainly

July 18, 2019

The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.

‘Blazing rows and bedroom chatter’: Google smart speaker recordings leaked

July 15, 2019

Google is investigating the source who leaked information about how it reviews and transcribes recordings from Google Home smart speakers and Google Assistant virtual assistant.

Battle of the translators: Google Assistant beats Siri

July 12, 2019

Google Assistant is the world’s top performing real time voice translator, ahead of Siri and Skype, according to new research.

Vauxhall launches Apple Business Chat with IMImobile

July 11, 2019

Car manufacturer Vauxhaull is using Apple Business Chat to provide customer support and book test drives for new car models.