Mobile Archives

Digital ad trends: UK viewability reaches over 70% for the first time

September 6, 2019

Viewability of online and mobile ads is the highest it’s ever been in the UK, ahead of Germany, Australia and the US, according to new research.

Become the star of your own ad: Chinese Deepfake app ZAO goes viral

September 3, 2019

Become the star of your own ad: Chinese Deepfake app ZAO goes viral

Deepfake app Zao has risen to the top of Chinese app sales charts less than a week after going live, sparking privacy concerns in the process.

Smartphone eye tracking study: high-impact ad formats drive exponentially higher attention

August 30, 2019

Inskin Media has partnered with Lumen Research in the first study of its kind, providing unique insight into mobile ad viewing behaviour through eye-tracking using just the smartphone camera.

School and technology: Young Brits want social media lessons and smartphone limits

August 30, 2019

Ahead of the new academic year next week, young Brits are calling for tighter rules and awareness around the use of smartphones and social media in schools, according to new research.

Huawei told it can’t use Google apps on new phones

August 29, 2019

Huawei’s next generation of smartphones will not be able to use Google apps and services under the current US trade ban, Google has said.

Airship buys Apptimize to boost mobile testing for clients

August 28, 2019

Mobile marketing firm Airship has acquired Apptimize, helping its clients such as Adidas, ASOS and Vodafone test and optimise mobile experiences across devices.

Gaming for grades: eSports booming in education sector

August 28, 2019

Over 70% of schools are considering introducing an eSports curriculum to boost recruitment efforts, support student recruitment and better prepare students for the job market, according to new research.

Snapchat opens ‘Lens Studio’ to creators

August 28, 2019

Lens Studio has so far seen over 500,000 Lenses created for the app by amateurs and experts alike, and the new updates mean it is even more accessible, user friendly and innovative. Six innovative new features on Lens Studio include skeletal tracking, which will allow creators to make lenses that go beyond the face and … [Read more…]

BBC to launch Alexa rival ‘Beeb’ next year

August 27, 2019

The BBC is planning to launch a digital voice assistant next year that will work on all major smark speakers and mobile devices and recoignise regional UK accents better than rivals, the broadcaster claims. Called ‘Beeb’, the platform will not be a hardware device in its own right but is being designed to work on … [Read more…]

Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list

August 23, 2019

YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year.