Senior brand marketers are bullish about the prospects for email marketing budgets, with the majority predicting a rise in expenditure in 2013, new research published by the Direct Marketing Association (DMA) reveals.
Back in October, broadcaster Channel 4 ’s ‘Stand Up To Cancer’ telethon event in support of Cancer Research UK managed to get 360,000 intervactions. This case study looks at how mobile marketing firm Velti delivered the campaign.
Consumers by far favour using search engine apps to brand apps when using smartphones to search for information on products and services, according to new research.
Mobile marketing agency Sponge has released a ten-point action plan outlining how retailers need to evolve their loyalty programmes.
More and more companies rely on generating leads from consumer collected online, but research reported by Eloqua shows that 14% of this data is faked, while 30% is valid for just one year or less.
The Information Commissioner’s Office (ICO) is set to issue two monetary penalties totalling well over £250,000 to two illegal marketers who have been responsible for distributing millions of spam texts.
As the recent IAB statistics on mobile optimisation highlight (Nearly 40% of top 100 brands have a mobile optimised website, 20th August 2012), the critical question that online brands should be asking clearly no longer is ‘Why should I invest in mobile?’ but ‘How should I invest?’ Tim Burge, Pre Sales Director at Maxymiser, looks … [Read more…]
Mobile is currently a nightmare for marketers looking to catch up. According to recent statistics, less than half of marketers have adopted any kind of mobile strategy. Justin P. Williams, Senior Marketing Strategist Marketing Services, StrongMail, loos at what’s stopping marketers from getting on board.
Bacardi and Novus Leisure have partnered with mobile marketing agency Sponge to run an in-bar mobile QR code promotion offering 2 for 1 Bacardi Mojitos.
How does the new EU cookie law affect mobile tracking? This report from the DMA offers a guide to mobile marketers on changes to customer consent, and how to turn the new law to your advantage.