eBay brings back mobile app ads
eBay is reintroducing ads on its app in the second half of 2014, letting brands target users on tablets and smartphones, after a two year break from the format.
Mobile
Case study: Dove links pack promotions to mobiles to boost cross selling
Brandtone partnered with Unilever in 2013 to drive the rate of sales across the Dove portfolio in Russia. This case study looks at how the beauty brand used linked on pack promotion swith a mobile campaign to riving cross-selling opportunities across Russia- boosting repurchase sales by 21% in some cases.
Small firms ignore mobile marketing at their peril- report
Over 3.2 million businesses are due to miss out on £52.6bn in revenues in the next 12 months alone because they haven’t switched on to mobile, according to new research.
Facebook claims 30 million small businesses with active pages
Facebook now claims that 30 million small businesses with active Pages, up 5 million from November, as it looks to get more businesses spending money marketing on the social network.
US mobile marketing trends: Instagram overtaking Twitter
Instagram is being used by nearly a quarter of all smartphone owners in the US, and is set to overtake Twitter this year in terms of market share, according to new research looking at mobile marketing trends in the US.
Mobile shopping trends: Over 50s most likely to ‘showroom’ while in store
Older shoppers are more likely than youngsters to use their mobiles to compare prices online for products they see in stores, according to new research.
Mobile accounts for 30% of US cinema ticket sales
Nearly a third (30%) of movie tickets are bought on mobile phones in then US, and 87% of movie watchers look up movies on their phones after seeing an ad elsewhere, according to new research from the IAB.
How is mobile used by the travel sector? (Infographic)
Mobile use in the travel sector is booming, with 64% of mobile owners searching for holiday sites via a mobile device compared to 58% in a desktop environment. Mobile marketing agency, Yodel Mobile, has produced infographic which details how mobile is used by consumers for the travel sector.
European mobile ad trends: Smartphone surge sparks 275% increase in mobile RTB ad spend in 2013
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data released today by ad tech platform Adform has revealed that Europe’s digital advertising community has vastly increased its investment in programmatic mobile marketing, with a near three times (275 per cent) increase in mobile RTB (real-time bidding) … [Read more…]
New tool lets retailers reward customers in real-time
Retailers can target customers with relevant offers and information via their mobile phones as they shop instore, with the launch of the new Shopper Marketing solution.