The UK satellite and triple-play provider Sky has announced today that it intends to launch an MVNO on O2’s network in 2016; the deal includes LTE. Martin Scott, Head of Analysys Mason’s Consumer Services research practice, provides the following thoughts on the announcement.
Facebook made a profit of $696m (£460m) in the final three months of 2014, up 33% on the same period the previous year as the social network continues its winning streak.
The Guardian has revamped its website, as the newspaper looks to reflect how readers consume news rather than how journalists categorise it.
Apple’s earnings over Christmas rose by 38% year-on-year, helping Apple set a new record for the biggest quarterly profit ever made at $18bn (£11.8bn).
WeChat is testing ads with BMW and Coke among the first brands appearing on users phones, as China’s most popular social networking app explores ways to monetise its huge user base.
With an improved mobile site in place, the team at George at Asda wanted to drive smartphone traffic and conversions through intelligent use of Google AdWords. This case study looks at how the clothing brand used smart keyword bidding to ensure that mobile outperformed desktop for search conversions for the first time in the account’s … [Read more…]
App monetisation and programmatic availability as the most prevalent goals for app developers and publishers, according to a new report.
Running an ad on Snapchat, the self-destructing messaging service that’s hugely popular with teens, costs a massive $750,000 a day, according to a new report.
WhatsApp is now available for desktop PCs for the first time, as the world’s most popular messaging app looks to expand its users base.
Home to Angry Birds and Nokia, online advertising is booming in Finland, overtaking TV ad spend for the first time this year.