Digital to account for 50% of UK ad spend this year- report
Digital marketing will make up half of all adspend in the UK during 2015, with UK growth outstripping US and Western Europe by 60%, according to new research.
Mobile
Xiaomi opens US store… but not for smartphones
Xiaomi has announced that it will open an online store for US customers, but the popular Chinese smartphone maker said it won’t be selling its mobile devices.
Hailo makes new ‘reliability pledge’
Taxi app Hailo has started a new ‘reliability’ campaign, promising its clients to “get them a cab, come rain or shine and if we can’t we’ll give them their next journey free.”
More than half of all email in UK opened on an Apple device
More than half of all email (54%) in the UK is opened on an Apple device, and only 8% is opened on an Android according to new data.
Madonna premieres music video on Snapchat
Madonna has premiered her music video using the Snapchat app, the first high profile artisit to do so, but many fans had trouble finding it.
Google ‘starts again’ with Glass project
Google is starting again from scratch with its Glass project, with no plans to show it to the public until its commercial launch, according to a news report.
Apple overtakes Android sales in US
Following its record-breaking profits, Apple has managed to overtake sales of Android devices in the key market of the U.S. for the first time in three years.
Apple to launch first Android app?
Apple could finally launch a music streaming service in June with its newly acquired Beats app. In an unprecedented move, a new report suggest it it may even launch the app on rival Android platform.
Apple planning own paid web TV service?
Apple may be about to take on Sony’s PlayStation Vue by offering paid TV channels which customers can stream online, according to new research.
BT buys EE for £12.5bn to create communications giant
BT has bought the UK’s largest mobile operator EE for £12.5bn as the telecoms firm expands into the lucrative ‘quad play’ sector to take on Sky.