The Cannes curse? Creativity in ads ‘failing to boost bottom line’
Only 1 in 4 of award-winning creative ads delivers brand impact according to analysis of this year’s Cannes Lions winners
Mobile
Dropbox revamp: ‘Spaces’ desktop app boosts team collaboration
Dropbox has undergone its biggest redesign yet, with the launch od ‘Dropbox Spaces’ a new desktop app designed as an evolution of the shared folder into a collaborative workspace for teams.
Rugby World Cup kicks off global TikTok video challenge
Rugby World Cup 2019 has teamed up with mobile video platform TikTok to launch a channel and hashtag challenge #Rugbyfever.
Ready Player One? Facebook outlines social VR future with ‘Horizon’
Facebook has revealed its plans for a social media universe exclusively for Oculus headsets, in what it hopes will be the next generation for its platform.
Kik shuts down messaging app, moves into cryptocurrency
Kik is shutting down its popular but controversial messenger app despite having millions of active users around the world.
Facebook buys ‘mind reading’ wristband company
Facebook has bought a start-up making devices that can pick up electrical signals from the brain and transmit them to a computer
Google overtakes Facebook for user app installs (while TikTok rises)
For the first time Google has surpassed Facebook in the total number of attributed installs, meaning Google Ads has powered more app installs over the 6 month period than Facebook Ads, according to new research.
Airship boosts localised marketing with new EU Cloud Site
Customer engagement company Airship is debuting its new EU cloud site and expanding its integration marketing clouds and data, making it easier for marketers to localise messages to international audiences.
US and UK lead world in FinTech investment
San Francisco, London and New York are leading the way for attracting financial technology investments such as blockchain and mobile payments, according to new research.
Brits back Uber for London licence extension (and driverless cars) – survey
With Uber’s licence to operate in London due to expire on September 25th, new research by GlobalWebIndex finds 51% of UK consumers feel the ride-hailing business should receive a further licence extension.