MTV targets millennials with Europe app launches
Viacom is bolstering its mobile content strategy for MTV with the launch of branded content apps and partnerships with mobile network operators.
Mobile
Barclays first UK bank to offer Twitter payments
Barclays has become the first British bank to let social media users make payments to individuals and businesses’ Twitter handles using the Pingit app.
App spend up 24% in a year- now worth £4bn to British brands
The average Brit is now spending at least £89 a year through apps made available by consumer brands – a year-on-year increase of 24%, according to new research.
Mobile accounts for 40% of all online retail sales
The shift toward using mobile devices for shopping online continues, with 40% of UK online retail sales in Q4 2014/15 (November– January) completed through tablets and smartphones, according to the latest research from IMRG and Capgemini.
Video: The evolution of the laptop, mouse, and digital storage
Since the advent of personal computing in the 70’s, the technology we’ve used to create and consume digital media has changed dramatically. These three gifs chart 40 years of changes in less than a minute for your viewing pleasure.
China web trends: Baidu mobile search revenue overtakes desktop
Baidu search revenue from mobile surpassed PC during December 2014, as the Chinese search revenue continues its transition to becoming a mobile-centric company.
WeChat users send 1bn virtual red envelopes for Chinese New Year
WeChat users exchanged over 1 billion virtual hongbao (red envelopes containing cash gifts) on New Year’s Eve.
Apple planning electric car?
Apple is moving into the automotive industry by designing an electric car, according to reports.
Snapchat could be worth $19bn after funding round
A funding round could value Snapchat at $19bn, making it the third-most valuable tech firm which does not trade shares publicly.
Agencies reveal top mobile marketing barriers: Brand safety and consumer privacy
Brand safety and privacy remain top challenges for mobile industry, but the sector is unlocking new budgets within agencies, according to and IAB survey of media agencies across Europe.