Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic and Samsung.
With Facebook’s Oculus Rift set for a consumer launch later this year, big name film directors are already working on new virtual reality content, according to news reports.
A new video challenge app, dubbed ‘FightMe’, has gone live, encouraging creative and passionate individuals to start a movement and join a cause.
Instagram has taken another step towards e-commerce by running its first marketing campaigns that transform viewers into shoppers with a single click, according to a news report.
Broadcaster HBO has sent ‘take down’ notices to Periscope, the live-streaming video app owned by Twitter, after users of the app broadcast episodes of the hit show Games of Thrones on Sunday night.
IBM has launched a health unit to make sense of the wealth of data created by the boom in fitness trackers and apps, working with Apple, Johnson and Johnson and medical device maker Medtronic.
Microsoft’s Project Spartan browser is available for Windows Insider members to sample on mobile phones for the first time.
Global ticket purchases via mobile and desktop devices including smartphones, tablets and PCs will reach 32bn by 2019, up from an estimated 16.2bn this year, according to new research.
American Express is testing facial recognition technology to authenticate mobile payments. as part of a wider effort to adapt its services to wearable technology.
Last year, mobile apps came to account for the majority of all digital media time spent, a stunning milestone demonstrating how far apps have come in a relatively short period of time. This chart from comScore looks at the fastest rising apps in the US.