Hailo and Bookatable unite for ‘ultimate dining convenience’
Cab app Hailo has teamed up with real-time restaurant marketplace Bookatable to enable restaurateurs to offer Hailo’s super convenient on demand taxi service to diners.
Mobile
Top tips: If you’re not gamifying your promotions, you’re missing a trick
Only one of the UK’s top 20 online retailers are using gamification in their promotion strategies. Marco Luhtala, CEO, RapidCampaign argues why its time brands joined in the game.
Rise of media multi-taskers: The battle for consumers’ attention spans
Consumer attention spans are evolving as 86% of Brits multi-screen, meaning that brands need to adjust their ad experiences, according to new research.
Verizon buys AOL for $4.4bn to enter video market
In one of the biggest tech deals in 2015 so far, Verizon has bought AOL for $4.4bn (£2.8bn), marking the US telecoms giant’s entry into the competitive online video market.
Snapchat runs 10-second Discover ads
Snapchat is now selling 10-second video ads at a cost of 2 cents per view, with the Daily Mail one of the first brands to sign up to ads on the popular messaging app.
Apple Watch success ‘will drive smartwatch boom’- report
The smartwatch market will grow from 3.6 million unit shipments in 2014, to 101 million shipments in 2020, spurred on by the predicted popularity of the Apple Watch, according to a new report from IHS.
Mobile native ad formats: New best practice guidelines
The Mobile Marketing Association (MMA) has launched guidelines for mobile native ad formats, attempting to bring some conformity to the growing mobile advertising space.
Facebook to finally sell Oculus Rift in 2016
The Oculus Rift headset is set to go on sale in early 2016, potentially bringing the beginning of popular virtual reality with it.
Google bolsters ad units as mobile search pips desktop
Google is offering new mobile ad units that give marketers more flexibility, including industry-specific products such as a hotel spot that enables consumers to reserve a room directly from the ad unit.
Boxing broadcasters attack Periscope pirates
Twitter’s live-streaming app periscope is attracting much attention from broadcasters as its users have taken to ‘live streaming’ premium TV events, most recently the boxing heavyweight title fight between Floyd Mayweather Jr. and Manny Pacquiao in Las Vegas.