Roald Dahl goes digital: The Twits return in children’s app
Roald Dahls’s book The Twits is being turned into an app as part of a major rebranding of the late author’s work.
Mobile
Youngsters ‘put off shopping on their smartphones’
Despite being seen as the mobile-savvy generation, 15% of Britain’s 18-34 year-olds who own a smartphone admit to having never used their smartphones for anything shopping related on a given list, according to new research.
Top tips: Advanced connectivity- reshaping consumer interaction
Gone are the days when connected activity was limited to three devices – laptops, smartphones and tablets – the introduction of the Internet of Things has seen the ordinary object transformed into a piece of revolutionary technology. But what does this mean for advertisers? Ben Sidebottom, Director of Solution Architecture, Visual IQ discusses how advanced … [Read more…]
Apple Watch sales disappoint despite strong earnings
Apple Watch sales have failed to meet expectations as customers have balked at the high price tag, it has been revealed.
Bosch and TomTom create mapping tech for automated driving
Map and traffic provider TomTom and electronics firm Bosch have agreed to collaborate in the area of maps for automated driving.
Google+ photos RIP: Replaced with new app
Google is shutting down Google+ Photos to make way for its new standalone Google Photos app that went live just a few months ago in late May.
Smartphone users ditching home Wi-Fi for 4G
Smartphone owners are increasingly switching from Wi-Fi to 4G signals at home, with 65% of mobile phone usage now occurring indoors, according to new research.
UK going mobile: 72% access web via two devices
Over 72% of the 47 million large UK digital audience access the internet via more than one device, be it a combination of desktop/smartphone or desktop/tablet, according to new research.
Most popular pre-internet ads: How would the Smash aliens be marketed today?
The Smash martians and BT’s ‘Ology’ ads are the most popular ads from the pre-internet age, according to a new survey.
Apple Pay goes live in UK
Apple Pay is now live in the UK, and MasterCard has announced that it will offer its cardholders immediate access to the new service helping them to use their cards