Apple open rates slow across EU as Android on the rise
Apple device open and click rates have stagnated across Europe while Android has seen consistent year-on-year growth, according to new data.
Mobile
Ecommerce trends: Has mobile penetration plateaued?
The percentage of online sales completed through mobile devices (smartphones and tablets) may have reached a plateau, according to new research.
The death of the disc (infographic)
As digital becomes the dominant source of media, CDs, DVDs and boxed games have been is steady decline. This infographic from VoucherCloud looks at the death of the disc, and how different music, game and television services are competing with each other to suit the ‘on-demand generation’.
The momentum of mobile (infographic)
As mobile online shopper go mobile, this infographic from Dynatrace looks at the importance of the omnichannel customer experience.
Google debuts $200 smart home hub
Google has launched ‘OnHub WiFi router’, pitched as an alternative to frustrating home routers that lose connection easily.
WeChat-owner Tencent buys stake in rival Kik
Popular chat app Kik has secured $50m funding boost from Chinese web giant Tencent, owner of rival social media apps WeChat and QQ.
Mobile clicks on search ads reaches all-time high in EMEA region
There has been a healthy growth in search advertising spend, clicks and impressions for smartphone, according to new research.
Norwegian experiment helps Coca-Cola make sense of proximity marketing
In a pilot scheme run in May and June this year Coca-Cola teamed up with Norwegian publisher VG, utilising VG’s app to offer a free drink to consumers as they walked through the foyer of selected cinemas, the offer being triggered by beacons. Data collected by the beacon was stored anonymously on ad platform Unacast, … [Read more…]
Ad revenues from music streaming to exceed $1billion
Despite the numbers of players offering ‘freemium services’ ad revenues are being forecast to exceed over $1billion worldwide by 2017. Juniper Research has conducted a recent study that predicts Ad’s on music streaming services will be approximately $780million in 2015 and that this will rise to $1billion by 2017. The increase follows an increasing movement … [Read more…]
Software engineer highlights weakness in Facebook privacy settings
Reza Moaiandin a software developer has discovered a flaw in Facebook’s security settings allowing users to find other users profiles simply by typing in their phone number. By default, this ‘who can find me?’ setting is set to everyone/public – meaning anyone can find another user by their mobile number. This is the default setting, … [Read more…]