Mobile Archives

John Lewis Christmas ad premieres on YouTube

November 6, 2015

The John Lewis annual Christmas ad has premiered on YouTube, ahead of its first terrestrial showing this evening, a sign that more brands are putting digital first in their campaigns.

Location influences whether consumers engage with digital advertising

November 6, 2015

Localised digital ads are working, according to a new study that indicates 39% of UK consumers report that their location positively influences their decision to engage with a brand, while at least 14 percent engage with a brand as a direct result of location-derived advertising over connected devices.

Apple recaptures mobile revenue top spot from Android

November 5, 2015

Apple significantly recaptured the number one position in mobile monetisation back from Android in Q3 2015, according to new research.

Facebook targets emerging markets with Slideshow ad option

November 3, 2015

Facebook has launched a new ad option called Slideshow for marketers trying to reach consumers in emerging marketers who have slower Internet connections.

MasterCard invites coders to win $100,000 at London hackathon

November 3, 2015

MasterCard is launching its Masters of Code competition with a London hackathon on November 14th and 15th at the Impact Hub in Westminster.

Google denies merger of Chrome into Android

November 2, 2015

Google has dampened rumours that it is planning on folding parts of the Chrome operating system into Android.

Top tips: Retailers must have an omni-channel strategy for Black Friday

November 2, 2015

With Black Friday drawing closer, new research has revealed that online sales are set to reach a record breaking £1 billion. However, retailers must make sure their online and in-store operations are in-sync and up to scratch when bargain hunters descend on shops and websites this Black Friday. If not, retailers risk losing out on … [Read more…]

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