From guacamole dances to Fortnite fridge destruction, 2019 marked another big year for video viral marketing case studies. Gaming, Tik Tok and brand purpose were key themes of the most popular ad content. To round off the year, our team at Netimperative have assembled 20 standout virals from around the world for your viewing pleasure…
Mobile only publishers could represent a goldmine for brands targeting younger, more digitally native audiences. Jules Bazley, Regional Vice President, CJ Affiliate, looks at how affiliate marketers are more than just traffic drivers.
The popularity of Black Friday keeps rising in the UK. According to the British Retail Consortium, Black Friday searches overtook Boxing Day for both 2017 and 2018. However Bloomreach statistics suggest that 2019 will be the year of the ‘mobile Black Friday’, as consumers look to bag deals on the move in their largest numbers … [Read more…]
The rise of ecommerce and adaptive tech has created new customer touchpoints, allowing consumers to interact with brands through complex networks of channels and platforms. Tim Carter, director of operations at smp offers a guide on creating a joined up experience for the customer that pays off.
Starring Egyptian comedian Ali Rabee, this ad for Orange Go features a catchy tune to ask the question, ‘what can I do without my internet package?’.
There may be a predicted 12.6 million smart speaker users in the UK* and more than 100,000 Alexa skills launched since the Amazon Echo entered our homes five years ago, but Brits are seriously lacking in imagination when it comes to the tasks it requests of Alexa (and friends), according to new research by voice … [Read more…]
Google is expanding its Duplex service, moving “beyond voice” and coming to the web, letting users buy movie tickets with a few commands.
Barclays has unveiled their enhanced finger vein scanner, developed in collaboration with Hitachi using VeinID infra-red technology.
Mobile games maker Rovio is marking the countdown to the official 10th anniversary of Angry Birds on 11 December 2019 with a ‘venting machine’ in New York Times Square, turning people’s ‘anger’ into prizes.
A third of small to medium size enterprises do not have a website to enable discovery, while 71% do not manage a search engine listing or map listing for their business, according to new research.