People now spend on average over 3.5 hours a day using our mobile devices, making them the most important screen in our lives for content and the most valuable one for advertisers, according to new research.
Mobile marketing looks set to dominate 2016, with an estimated 46% of the global population predicted to own a smartphone by the year’s end. Jon Williams at Teradata argues that mobile now shapes every form of communication and marketers must always think about how their campaign can be amplified as a result.
Over one third (37%) of mobile users are already using some form of adblocking software, with a further 42% considering using them, according to new research.
A $400m sponsorship deal with the NFL backfired this weekend, after Microsoft’s Surface tablets went offline for coaching staff during a live game.
In another innovative use of ‘Internet of Things’ technology, Richmond Sausages launched a new campaign in the UK, helping to fuel family bonds with a microchip tracking device for childrens’ toys.
The number of overseas shoppers using their smartphones to browse UK brands has soared over the last quarter.
Google’s Android operating system has generated revenue of $31bn and profit of $22bn in its lifetime- a figure that Apple made just within the last quarter alone.
Uber is expanding beyond it’s taxi-app service, with meal deliveries and even helicopter rides. Parcel Hero has compiled 12 things you didn’t know about an app you may use everyday – from a future filled with robot-driven cars to Maserati super car drop-offs.
Since Apple allowed ad-blocking software on iOS last year, Ad Blocking has become a key concern to marketers. New research from Global Web Index indicates that nearly 40% of the worlds web users have some sort of ad filtering program installed.
Around the world, more and more people are making the jump to smartphone ownership. This infographic from Direct Buy looks at how this move towards mobile is affecting the future of e-commerce and the retail industry as a whole.