UK online adspend ‘now accounts for 3 in every 5 pounds spent’
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
Mobile
Marketing to gamers: social responsibility is key
Over a third (37%) of global consumers consider themselves ‘gamers’, and that they are more invested in environmental issues than the average consumers – that’s roughly 2.8 billion people demanding environmental and social responsibility from brands, according to new research.
Apple sees record sales as iPhone drives sucess
Apple has enjoyed record sales and profits over the Christmas period, crediting a surge in demand for its iPhone 11.
Privacy fail? Ring doorbell ‘hands user data over to Facebook and Google’
Amazon-owned connected doorbell app Ring contains trackers sending personally identifiable information to third parties, including Facebook and Google, according to a new investigation.
When is the right time to launch an app for your business?
Rob Sandbach, Managing Director of Indiespring, explains the essentials you need to consider when it comes to getting your app ready for launch.
The top 5 fastest-growing neobanks of 2019
Neobanks, such as Monzo and Rovolut are proving increasingly popular amongst consumers compared to traditional banks. New research looks at the rising appeal of the most popular 5 of these next-gen banks.
Instagram ditches IGTV video button due to ‘lack of use’
Instagram has removed a button that was at the top of people’s feeds and directed people to IGTV, its long-form video hub, saying very few users have been clicking on it.
The 100 trends that will shape the new decade: Mutiverses and anti-Instagram dining
From multiverse exploration to anti-Instagram dining, a new report looks ahead to the defining trends in consumer behaviour and innovation for 2020.
Asia-Pacific ‘will lead 5G technology adoption by 2024’
Asia-Pacific (APAC) will be the leading region in terms of 5G technology adoption with 1.14 billion subscribers, accounting for 65% of global 5G subscriptions by 2024, according to new research.
“Generation Headphone” driving audiobook popularity (particularly among young men)
The popularity of audiobook usage is rising which is helping people to connect with more books.