YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today.
In a world where customers are increasingly connected, new challenges constantly arise for retailers who need to ensure that they are rightfully targeting the customers both online and in the stores. Declan Kennedy, CEO at StitcherAds shares solutions for retailers to build hyper-personalised marketing campaigns.
The final figures from cyber weekend have been released and online has come out on top. Craig Summers, UK Managing Director, Manhattan Associates, looks at what retailers can learn from the results.
The latest generation to hit the shops in earnest has very different expectations from their parents, according to new research.
The largest number of visits to Amazon were on Cyber Monday, not Black Friday, attracting 41 million UK visits over the biggest shopping weekend of the year, according to new research.
This case study from Argos and Bazaarvoice, covers how the UK retailer ensured its website is a ‘one-stop shop’ for customers, including product descriptions and images, reviews, real-life images and Q&As of the products among others, and how it utilises product sampling prior to bringing new products to market.
UK consumers are wondering when Amazon’s legendary Treasure Trucks will finally dock in Britain, following a UK recruitment drive earlier this year. If Amazon’s Treasure Truck plans have sunk, ParcelHero asks will another retailer sail in to pirate the idea?
SMEs have long been the masters of a personalised approach to business, but with larger organisations making the most of e-commerce to personalise the customer journey, smaller businesses must keep up or risk losing out on their home turf. Andrew Ardron, CEO, ProspectSoft, offers tips for smaller businesses to get a handle of their online … [Read more…]
Three quarters (75%) of charities don’t offer apps capable of making or managing payments, despite almost half (45%) of UK consumers making donations via a mobile device in the last year and 65% using their smartphone or tablet to pay for goods or services.
Nearly half (48%) of shoppers would like to customise their contactless card transaction limit, or would like to the ability to do so, according to new research* from card machine provider Paymentsense.