E-commerce
Guest comment: Bad app experiences are costing retailers millions
Mobile dominates retailers’ online traffic, but conversion figures are often appalling. The quality of the mobile app experience has to improve if customers are to move from browsing to purchasing insists Duncan Keene, UK Managing Director, ContentSquare.
Most consumers are happy to share data (but only if the benefits are clear)
Consumers would like more control over their data and greater insight into what the benefits are to them, according to new global research.
Retailers’ failure to deliver a consistent omnichannel experience ‘worse than expected’
Retailers are failing to provide a consistent omnichannel experience, according to original research by global provider of unified commerce solutions, PCMS.