E-commerce
UK firms caught buying fake 5 star Google reviews- report
Consumer group Which? has exposed a web of paid-for reviewers providing fake reviews to dozens of UK businesses listings on Google, ranging from home improvement companies to a stockbroker. Which? set up a fake company and bought bogus reviews to probe how some businesses are opting for shortcuts to build a good customer rating. Notably, … [Read more…]
Guest comment: How brands and influencers are already tapping into shoppertainment in the UK
The rise of ‘shoppertainment’ such as Livestreaming Commerce platforms and shoppable videos, is becoming a growing trend. Philip Rooke, CEO at €130m ecommerce firm, Spread Group looks at why this new format doesn’t just work for big brands with big budgets; start-up brands and YouTuber creators can do it too.