E-commerce
Mobile Phones ‘driving 56% of festive online fashion sales’
Black Friday and Cyber Monday 2018 was 36% bigger for online fashion retail than 2017, according to new research.
Early ‘Blackvember’ campaigns pull Black Friday online spend down
£1.49bn was spent with UK online retailers on Black Friday 2018, which was up +7.3% on the same day last year but below forecasts. IMRG looks at the trends behind the numbers.
Social media influence remains high, but shoppers are wary of social commerce
Shoppers are more influenced by social media than ever, but social commerce has yet to see widespread adoption, according to new research. SUMO Heavy, the digital commerce strategy firm, polled 1,046 adults (in the U.S.) to evaluate social media’s impact on consumer shopping habits and better understand the role of emerging technology in the future … [Read more…]
Black Friday social buzz: Smaller brands win Facebook as beauty brands win Instagram
With Black Friday over for another year, which brands created most social media buzz around its sales?