E-commerce Archives

Digital natives ‘value brick and mortar stores more than their parents or grandparents’

June 27, 2019

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study.

Ecommerce and Gen Z: Amazon lacks loyalty among younger customers

June 26, 2019

Amazon’s dominance amongst the younger generation may be dwindling, despite attracting more than a third of all online retail spend internationally (36%).

What Facebook’s Libra tells us: traditional banking is finished and cryptocurrencies are mainstream

June 26, 2019

Facebook’s jump into cryptocurrencies is another nail in the coffin for traditional banks, says the CEO of one of the world’s largest independent financial advisory organisations.

Prime Day: How retailers can capitalise on Amazon’s two-day sale

June 26, 2019

With Amazon Prime Day set over two days this year, on 15th and 16th July, Jason Woosley, Vice President, Commerce Product & Platform at Adobe has pulled together his top tips for e-retailers in the lead up to the event.

Cannes Lions 2019 round-up: Social activism takes centre stage

June 25, 2019

As Cannes Lions ends for another year, we look back at some of the biggest trends and industry comments from the biggest ad event of 2019.

Cannes Lions Winner: Carrefour ‘Black Supermarket’ wins Creative Effectiveness

June 25, 2019

This social media, ecommerce and retail campaign from Carrrefour saw the French supermarket giant not only boost sales, but it actually changed EU laws in the process. See why it won a top prize at Cannes Lions below…

Cannes winner: Burger King’s ‘Whopper Detour’ takes top direct marketing prize

June 20, 2019

Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonalds.

Cannes Lions winner: Ikea wins Health innovation award for “ThisAbles”

June 19, 2019

Ikea has taken the top prize in the Health category at this year’s Cannes Lions festival for “ThisAbles,” a suite of product adaptors that make the company’s furniture and goods accessible to those with disabilities.

Facebook to launch Libra cryptocurrency ecosystem in 2020

June 19, 2019

Facebook is to launch its own digital currency within the next year, saying its plans will deliver an “inclusive and open” financial ecosystem.

The science of the influencer: A primer for TV and social ads?

June 18, 2019

Social media stars and celebrities are having a greater role in marketing, but how are infleuncer ads different from regular TV of Facebook ads in the impact they have on the viewer? A new neuroscience study on influencers indicates the new channel can complement traditional marketing methods.