Costcutter uses local audio messaging to drive in-store visits with TabMo
Supermarket chain Costcutter has selected TabMo and it’s mobile-first creative demand side platform (DSP) to add audio to its mobile advertising campaigns.
E-commerce
Alibaba breaks records with $30bn sales on Singles Day
Chinese ecommerce giant Alibaba has set a new sales record on Singles Day, the world’s largest 24-hour shopping event.
The battle for web TV: Can Disney and Apple topple YouTube and Netflix?
The global battle for direct-to-consumer video supremacy is shaking up, with big new players such as Disney and Apple TV+ entering the fray. New research looks into the global landscape for the future of video.
Secret office shoppers: Employees admit to often shopping online during work hours
Brits often shop online during work hours, with 1 in 2 admitting that they engage with marketing emails from brands within their personal accounts during the working day, according to new research.
Slow loading webpages lose customers in just 10 seconds
Slow loading webpages lose shoppers in just 10 seconds, with nearly half (47%) of shoppers not being prepared to wait for more than 10 seconds before giving up on a purchase, according to new research.
YouTube shopping ads expand to mobile app
Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector.
Airbnb bans ‘party houses’ after Halloween shootings
Home rental platform plans AirBnB is banning “party houses” after five people were killed at a Halloween party in San Francisco.
UK brands soar in popularity among international holiday shoppers
Almost half (45%) of international gift shoppers are looking to the purchase from the UK this year, according to new research.