E-commerce
Top White Goods brands: Hotpoint leads for online performance
New research by Good – a leading UK brand and digital consultancy – ranks the online performance of the top 12 UK White Goods brands Created in response to brands facing a tidal wave of data, but a lack of insight – the reports distil data into insightful, provocative and actionable triggers. Hotpoint tops the … [Read more…]
Going DTC? 5 ways to optimise your on-site experience
Looking to take advantage of the ecommerce surge caused by the ongoing pandemic, many brands such as Nivea are preparing to launch a Direct-to-Consumer (DTC) site for the first time. But with so much competition, getting it right is key. Jack Wearne, CEO of Ve Global looks at how to optimise your on-site experience if … [Read more…]