Apple has become famous for attracting huge launch crowds for its latest products, but now the electronics giant is encouraging fans to ditch the line and hangout at home and order the gadgets online.
The growing ROPO phenomenon, where customers research online using their mobiles and buy offline, makes it vital for retailers to be more than just mobile-friendly. Kevin Sparks, Commercial Director at FACT-Finder shares the mobile search essentials that every retailer needs to know.
It’s no April fool- Amazon has launched ‘Dash Buttons’- a set a small, branded devices that let customers reorder common household products such as washing powder and razor blades at the push of a button.
Over two-thirds of retailers believe their customers receive the best service online (either website, mobile or app) compared to 25% of retailers believing the best customer service comes from in-store, according to new research.
Travel companies saw a rise in popularity online during February 2015, while clothing retailers fared less well, according to new research looking into the top 50 online retailers in the UK.
Tesco and Asda have the most ‘pinned’ (shared) content on Pinterest, with recipe pages proving most popular, according to new research looking into UK supermarket perfomance on the social media scrapbooking site.
Loyalty programmes have not evolved with the digital age and are failing to engage customers, with many lacking personalisation or mobile coupon redemptions, according to new research.
Online reviews are becoming ever more important for brand reputation- but what are the trends behind this growing practice? Online ratings and reviews experts Reevoo highlights the most popular times for customers to leave reviews, how this impacts on the negativity or positivity of the review and the types of products most likely to be … [Read more…]
With the cost of online orders lost to fraud as £2.92billion1, retailers’ fraud prevention systems could be costing them even more in lost business by failing to recognise genuine customers, a new report by ThreatMetrix warns.
Currys employ the best digital promotions strategy among the UK’s top 20 online retailers, closely followed by Thomas Cook and Boots, according to a new benchmark report.