Retailers missing out of £6.6bn a year by not going mobile
UK retailers are collectively missing out on an astounding £6.6bn per year due to a lack of investment in their mobile offering, according to a new report into mobile spending.
E-commerce
Google adds buy button to search results
Google is adding a buy button to search results, letting shoppers purchase products directly without having to visit a separate site.
Palestinian online travel startup Batuta gets $2.5m funding boost
Arabic online travel site Batuta has secured a $2.5 million Series A investment round led by Siraj Palestine Fund I
YouTube lets users buy direct within pre-roll ads
YouTube is adding product listing ads to retailers’ video ads with TrueView for Shopping, meaning that viewers can click and buy products listed directly within pre-roll videos.
Online retailers falling short in personalised messages
Only a quarter (26%) of online retailers in the UK are sending insight-driven personalised communications to customers, according to new research.
Google adds ‘buy’ buttons to mobile search results
Google is taking on Amazon and eBay with a ‘Buy’ button that lets mobile users purchase items from search results, according to a news report.
Netflix looks to expand to China
Netflix is looking to enter the lucrative China market, partnering with a local media company, according to a news report.
AirBnB floats rentable house down the Thames in marketing stunt
To celebrate a change in renting laws in the UK, Airbnb has sent a floating house onto the Thames … and customers have a chance to get on board.
UK ecommerce sales bounce back to double digit growth
Online sales grew 13% year-on-year in April – following an unprecedented dip of four months of single-digit growth, according to the latest figures from the IMRG Capgemini e-Retail Sales Index.
Halfords runs ‘Boardman’ clothing range with green screen technology
Halfords has tested green screen technology for the first time to support the launch of its new Boardman clothing range, following a huge increase in customers using advanced imagery options when shopping online.