Abandoned basket rates increase in 2015 for UK retailers
There has been an increase in the number of people abandoning their online shopping basket without completing their purchase, compared to the same 4 month period in 2014.
E-commerce
Ecommerce growth doubles in second quarter of 2015
The latest figures from the IMRG Capgemini e-Retail Sales Index have revealed that UK online retail sales were up 18% year-on-year (YoY) in June, the highest recorded annual growth in 2015 and equating to £9.3 billion spent online.
Rural Britain ‘will out-shop inner cities on Amazon Prime Day’
Today Amazon celebrates its 20th birthday with a huge day of sales, and online shoppers in rural Britain will be better placed to bag the bargains than those in major cities due to ultrafast broadband speeds up to 40 times the UK average, according to new research.
Facial recognition ‘a marketing step too far’ for most shoppers
British shoppers reject facial recognition and personal greetings when entering brick-and-mortar shops, but welcome product personalisation and location-based offers in stores, according to new research.
Apple Pay goes live in UK
Apple Pay is now live in the UK, and MasterCard has announced that it will offer its cardholders immediate access to the new service helping them to use their cards
Biggest Google advertisers: Ebay tops shopping ads as Amazon leads AdWords
Online marketplace eBay is the most visible website in Google Shopping PLAs (Product Listing Ads) displayed in Google.com searches while Amazon is the most visible in Google AdWords pay-per-click (PPC) advertising, according to new research.
The anatomy of a perfect checkout page (infographic)
A well-executed checkout page process can significantly boost sale conversions – turning shoppers into buyers and stopping them from abandoning their shopping baskets. This new infographic from Ad technology firm VWO looks at how to continually improve your checkout structure and user experience.
Bigger than Black Friday? Amazon creates Prime Day
Amazon is to run a huge day of sales on July 15 to celebrate its 20th birthday to rival the likes of Black Friday in the US and Singles Day in China.
Retailers ‘yet to truly connect with smartphone shoppers’
Use of smartphones when shopping has only increased 9% since 2013, with smartphone shoppers in the north of the UK most likely to have used an app to shop, according to new research.
Uber suspends taxi-ordering app in France
Uber has suspended its UberPOP taxi-ordering app in France, according to a newspaper report.