Retailers ‘missing out of insight from customer data’
Retailers are failing to obtain potential insight from customer data, due to that fact that as little as one in three retailers have an information manage, according to new research.
Retailers are failing to obtain potential insight from customer data, due to that fact that as little as one in three retailers have an information manage, according to new research.
A recent report found that retailers are missing out of £6.6bn a year by not going mobile. Alf Saggese, MD EMEA at Moxie, argues that the lack of technology uptake shows that the retail industry shows there is still huge room for improvement.