Video viral of the week: Very brings back Fresh Prince with shoppable YouTube ad
Very has created a ‘shoppable’ YouTube video ads in the UK, featuring Rizzle Kicks singing a cover of ‘Summertime’. See why its our video viral of the week below.
E-commerce
Many Netflix and Amazon viewers ‘cheating subscription fees’
Online streaming services such as Netflix and Amazon Prime are an increasingly popular way of catching up on the latest TV shows, yet many dodge paying for a subscription, according to new research.
Amazon ‘Dash’ buttons go on sale for $5
Amazon’s new Dash Button fridge magnets are now available for purchase, letting users order refills of household products with a single click.
Amazon snags Jeremy Clarkson and Top Gear team for new show
Amazon has signed former Top Gear host Jeremy Clarkson and his former cohosts Richard Hammond and James May to star in a new car show.
Google helps shoppers beat the queues with ‘peak hours’ app
Google Maps has launched a new feature that lets users see a business’ popular times for each day of the week.
Alibaba and Unilever strike ecommerce partnership in China
Chinese ecommerce giant Alibaba and Unilever have partnered to enable the international FMCG group to reach more Chinese consumers.
Amazon wants separate airspace for delivery drones
US online retailer Amazon has called for a separate airspace zone for commercial drone flights that could deliver goods to customers.
Online customer reviews: Most consumers don’t look beyond star ratings
Online reviews are becoming an ever-more influential factor in the customer decision making process, but many people don’t even look at the review content or the review source, according to new research.
Affiliate marketing: Payment issues turn off clients
Nearly 41% of affiliates have stopped working with an affiliate network because of a payment issue, according to new research.
Amazon Spotify rival comes to UK…free for Prime customers
Amazon is launching its Prime Music streaming service in the UK, hoping to undercut Spotify and Apple Music by bundling it as a free add-on to its Prime customers.