The momentum of mobile (infographic)
As mobile online shopper go mobile, this infographic from Dynatrace looks at the importance of the omnichannel customer experience.
E-commerce
The Sun now least visited UK newspaper site after paywall
The Sun has published its first website traffic figures for two years, indicating that it is the least visited UK national newspaper website- suggesting its paywall has resulted in a big drop off of users for the UK’s best selling print newspaper.
Halfords debuts online marketplace to test ecommerce trends
Halfords has launched its new online Marketplace as the bicycle and car accessories retailer looks to test ecommerce trends.
Video viral of the week: Japanese cosmetic shop creates personalised make-up experience
AINZ&TULPE, the largest cosmetics shop in Japan created an interactive shop window experience providing multilingual support for shoppers looking for a makeup experience that doesn’t get lost in translation. See why it’s our video viral of the week below…
Swimshop gets 41% customer boost with new promotion tech
Sports Directs’ sister company Swimshop has seen a 41% customer participation rate with new promotions technology that gives shoppers the chance to win their purchases for free.
Ad revenues from music streaming to exceed $1billion
Despite the numbers of players offering ‘freemium services’ ad revenues are being forecast to exceed over $1billion worldwide by 2017. Juniper Research has conducted a recent study that predicts Ad’s on music streaming services will be approximately $780million in 2015 and that this will rise to $1billion by 2017. The increase follows an increasing movement … [Read more…]
Macy’s to test e-commerce in China
The US retailer has teamed up with Hong Kong based Fung Retailing Ltd., to conduct and e-ecommerce pilot venture in mainland China via Alibaba’s Tmall Global, an online marketplace linking world-wide retailers to the Chinese consumer. The business will be called Macy’s China Ltd., and will operate out of Hong Kong. Product will be selected … [Read more…]
Pinterest ramps up ecommerce capability with buy it button
A new feature from Pinterest moves them further in to the mobile commerce space competing with the likes of Amazon and Etsy. Pinterest and their ecommerce partner, Shopify, have introduced ‘buyable pins’. These allow a visitor to buy a product while viewing an image on the Pinterest iOS app. A ‘buy it’ button appears next … [Read more…]
Ecommerce tips: High Frequency Content- Retail’s Quiet Revolution
Retail is undergoing the most fundamental change since the dawn of ecommerce 15 years ago – a revolution in digital content that has gone largely un-noticed but has far-reaching implications, writes James Brooke, CEO at Amplience.
Indian ecommerce trends: Mobile shoppers increasingly use apps
The number of Indian smartphone shopping app users has jumped to 54% in May 15, from just 21% a year ago, according to new data.