Mums win out over significant others in the online battle of Valentine’s Day vs. Mother’s Day
We are quicker to shower our mothers with gifts than our spouses, according to new research from UK ecommerce conversion company Ve.
E-commerce
Guest comment: Digital Banking – this time it’s personal
John Fleming, Webtrends that looks at how marketing personalisation is changing retail banking and helping in the retention and acquisition of customers.
Valentine’s Day: Google’s guide to getting mobile brand love [INFOGRAPHIC]
As we get closer to one of the most loved, and dreaded days of the year, brands are thinking about how to capitalise on loved up shoppers. Research by Google shows there is 60% rise in mobile consumers who reach for their mobiles to shower their partners with gifts.
Click and collect boosts supermarket value- customer survey
Many customers find an increased click & collect service is improving the supermarket offering, with ‘more value’ being the number one are that they need to improve, according to a new customer survey.
Top ecommerce tips: 5 ways to use popular psychology to boost your conversion rate
Tom Weeks, UK Sales Director at Ve, shares some of the smartest ways brands can influence consumer behaviour through psychological triggers.
Tesco axes 24 hour stores; blames rise of internet shopping
Tesco is to end 24-hour trading in 70 of its stores due to the growth of online shopping which has meant that certain shops had few customers during the night.
Amazon shares plunge despite doubling profits
Amazon shares have fallen 12% in after-hours trading as quarterly results missed Wall Street expectations, despite getting twice as much profit.
Overseas mobile shoppers flocking to UK brands
The number of overseas shoppers using their smartphones to browse UK brands has soared over the last quarter.
Top ecommerce tips: Retailers go back to the future with ‘personal shopper’
From individually created recipe ideas and ingredients lists in supermarkets to intuitive, customer inspired fashion recommendations, retailers have the chance to transform the in-store engagement. As the quality of the in-store experience becomes a critical aspect of brand value, Craig Sears-Black, Managing Director, Manhattan Associates, explains the importance of empowering store assistants with actionable customer … [Read more…]
The Future of Shopping is on the Small Screen [INFOGRAPHIC]
Around the world, more and more people are making the jump to smartphone ownership. This infographic from Direct Buy looks at how this move towards mobile is affecting the future of e-commerce and the retail industry as a whole.