With more consumer paths to purchase than ever before, marketers are increasingly turning to ‘attribution models’ to find out what channels work best- but many are still falling short.
Using social media as a tool for customer service is second nature to most businesses but it’s always good to be reminded of the basics preventing any serious reputational damage. Speaking to experts and using their own expertise Love Energy Savings has put together 5 short but essential tips to improve customer service via social … [Read more…]
WPP’s programmatic company, Xaxis, has created an infographic analysing the key audiences profiles that emerged over this past summer that were used to target online advertising.
Uber is to start giving its users $10 off rides if they shop with a Visa card.
Amazon’s Dash Button is finally launching in Germany, Austria, and the UK, letting consumers order brands on Amazon via the click of a fridge magnet button.
Online retailers are focusing more on retaining existing customers than acquiring new ones, as the active customer retention rate reached a record high of 36.4% during the period May to July 2016, a full five percentage points up on the same quarter last year, according to new research.
Domino’s has begun testing New Zealand pizza delivery via the first commercial drone delivery service in the world.
eBay Advertising predicts that the August Bank Holiday weekend will fire the pistol for early Christmas shopping, according to new shopper insights.
As acquisition costs continue to rise, and the rewards diminish ever further, Ian Webster, Chief Customer Officer, Big Data for Humans, insists it is time to get smart about customer retention.
With less than 100 days to go until Salmon predicts will be not just Black Friday, but indeed a Black Five day week, with a record breaking £5 billion spent online from Thursday 24th November through to Cyber Monday – retailers need to be in the midst of their preparations for the shopping phenomenon.