E-commerce
Rise of automation: Do we need to ‘humanise’ CRM?


With GDPR looming and the increasing reliance of marketers and CRM programmes in data and automation, Amaze One is launching a call to arms for the industry to address the need and importance of human insight for successful marketing programmes – and why addressing this now will help hugely once EU regulation sets in.
Amazon dominated UK paid search in 2016
Amazon as the biggest paid search advertiser in the UK in 2016, with booking.com coming in second, according to new research.