Celebrities warned about Instagram ads after 113 brand endorsements “not disclosed”
Celebrities and “influencers” in the US have been warned to clearly identify when they are promoting products on Instagram in return for payment.
Regulation
YouTube axes ads on channels with fewer than 10,000 views
YouTube has stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos.
Google picks comScore as brand safety measurement provider for YouTube
Online measurement firm comScore has announced a new initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube.
Trump signs bill repealing US internet privacy rules
President Donald Trump signed a resolution on Monday that officially repeals US broadband privacy rules.
Online news trends: Daily Mail readers also start reading Guardian after Trump election
Britain is becoming less trusting and beginning to question news outlets, as a consequence, we are changing our paper preference, according to new research.
US senate votes to allow ISPs to sell consumer data
The US senate took the first step Thursday toward blocking rules that would restrict how some big tech companies share and sell personal data, a controversial move that has large implications for online privacy.
Coalition for Better Ads: Digital giants and brand unite for ad standards
The Coalition for Better Ads, a consortium of brands and leading digital platforms, has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.
Facebook tackles fake news with ‘fact check’ alerts
Facebook has launched a new feature designed to discourage users form sharing false or “disputed” news.
Fake news and advertising: Premium publishers “protect brands from negative effects”
Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile – with lifts of up to 92% in some instances, according to new research.
Global online ad fraud will cost industry $16.4bn in 2017
The cost of global online ad fraud could reach $16.4bn this year, with advertisers set to lose more than twice as much as previous estimates suggested, according to new research.