Ad viewability standards to get tougher?
Digital ad accreditation organisation the Media Rating Council (MRC) is considering changing the ad metric standard to require that 100% of pixels have to be displayed to count as a viewed ad.
Regulation
New EU data laws: 3 practical tips to avoid hefty fines
Experian is announcing its “3 ‘I’s guide” to help businesses prepare for GDPR, with some practical steps to help avoid fines when the consumer data protection laws come in place om 25th May 2018.
Keith Weed outlines “three Vs” of marketing for brand safety online
Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online.
Top 5 social media tips for the finance industry: how can your brand make it work?
When it comes to marketing, the financial services industry is often hampered by legislation, regulation, privacy concerns and complexity, but ‘opting out’ of a meaningful social media presence is no longer a realistic option. Claire Wilson at Stratton Craig offers 5 tips for financial brands to create an effective social media strategy.
IoT “accelerating the globalisation of food production and processing”
The rise of the Internet of Things is having a major impact on the growth of food production, according to new research.
Spotify accused of padding playlists with fake artists to save on royalties
Music streaming service Spotify has denied filling popular playlists with ‘fake artists’ in order to save of paying royalties to artists.
The fake news effect: Third of people trust the media less than six months ago
Reports of ‘fake news’ have impacted consumer confidence, with the public growing increasingly sceptical of whether news is factually correct, according to new research.
Ad trading watchdog JICWEBS goes “full time” to combat online fraud and safety
JICWEBS – the industry owned independent body that defines best practice and standards for online ad trading in the UK – has undergone a number of changes in its drive to tackle the rising threats of online ad fraud and brand safety.
UK Government gets serious about digital with renamed department
The UK’s Department for Media, Culture and Sport will now be known as the department for Digital, Media, Culture and Sport, retaining the same DCMS acronym.
71% of Brits now associate ads with fake news
British consumers are far more likely to associate ads with fake news when compared to their European or American counterparts.