The recent launch of the Chrome native ad-blocker means that creativity (not just programmatic media) needs to be the focus, argues Alex Rahaman, CEO of ad-tech firm, NEXD.
Most UK shoppers would be most uncomfortable sharing their private conversations from the messaging platforms they are active on, according to new research.
Just under a third of UK adults (30%) would be happy to sign over access to their financial data to trusted tech companies such as Apple, Google or third-party apps using such platforms, a study has revealed.
Bosses behind ‘smart’ devices such as televisions, toys and speakers found in millions of homes will be expected to build-in tough new security measures that last the lifetime of the product, as part of plans to keep the nation safe from the increasing cyber threat.
YouTube has achieved certification for brand safety by JICWEBS – the independent UK body that sets best practice and standards for trusted online ad trading.
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